In challenging economic times, keeping your existing customers engaged and making them feel valued is just as important as getting new ones. But who exactly are your most important customers? Here’s a simple 80/20 exercise to help you find out: Step 1 Make a column that lists in descending order of spend, every customer you’ve dealt with over the last twelve months (and how much they’ve spent). Biggest at the top, smallest at the bottom. Step 2 Add them all...

Press Release Marketing agency Central Designs has won a contract from a fellow Newcastle-based firm. Business telecoms specialists Qualitel has hired Central to promote MobiteQ, a voice, data and applications exhibition being held at the Brittania Stadium in Staffordshire. Central will be running postal and email campaigns to encourage local businesses to visit the event next month. Managing director Simon Hilton said: “We are delighted to have been given the opportunity to promote the MobiteQ expo” “Working alongside another successful...

When our client need a high impact though invoking advert we thought irony would be a good approach. The results speak for themselves! View