Posts by Q:

Marketing campaign for good communicators….

23 May 2011 in Creative

Press Release Marketing agency Central Designs has won a contract from a fellow Newcastle-based firm. Business telecoms specialists Qualitel has hired Central to promote MobiteQ, a voice, data and applications exhibition being held at the Brittania Stadium in Staffordshire. Central will be running postal and email campaigns to encourage local businesses to visit the event next month. Managing director Simon Hilton said: “We are delighted to have been given the opportunity to promote the MobiteQ expo” “Working alongside another successful...

Why marketing in a recession really matters

06 May 2011 in Branding & News

When things get difficult or our safety is threatened our human instinct is to back away. We withdraw to what we think is a position of relative safety in the hope the danger will pass by. The same is true in business. The natural reaction in difficult economic times is to trim costs, batten down the hatches and wait for the good times to return. But how long will that take? At Central Designs we see things a little differently....

2D or not 2D

24 Mar 2011 in News

Sad though it may be, at Central we’re a bit OCD about self adhesive labels. You won’t find us creeping around the supermarket peeling back the corner of the barcode label on a jar of pickled gherkins to see if it’s a water based acrylic or rubber hot-melt adhesive they’ve used, but we do get quite excited when something new in the world of sticky labels comes along. Enter the 2 dimensional barcode. They look like a Sunday Times crossword...